About Us

RTBiQ Political is a San Francisco-based digital advertising company that specializes in cutting-edge digital marketing tactics.

We’re not a political consulting firm, we’re a technology company. We build our own in-house software and technology to help our campaigns deliver their message to the right voters on any device and format.

  • Co-Founder, CEO

    Richard Lowden leads our strategic direction and business operations. Richard brings to RTBiQ over 15 years’ experience driving exceptional performance and record-breaking revenue in world-leading media and advertising organizations, including The Weather Company, Weather Underground and Winstar Interactive. As a founder of the MMA Programmatic committee, Richard continues to demonstrate his leadership in this rapidly developing sector.

  • Co-Founder, CTO

    Natha R. Hayre leads our technical innovation and data science efforts. Natha has a deep background building high-performance computational systems and finding trends in large volumes of disparate data, and he has put that experience to use honing RTBiQ’s analytical software. He earned his B.S. in Physics from San Jose State University, and his Ph.D. from the University of California, Davis, with a focus in theoretical biological physics.

  • Director of Client Success

    Janet joined the Client Success team at the beginning of 2017 and brings over 15 years of broadcast and digital advertising experience to the RTBiQ team. Her in-depth understanding of full lifecycle advertising campaigns helps clients achieve their campaign and business objectives.

    A California native, Janet graduated from U.C. Berkeley with a degree in Media Studies/Mass Communications.

  • Client Success Manager

    Melissa loves life and her positive energy is contagious to both her clients and the whole RTBiQ team. With a knowledgable background in media buying, she knows that we are all in this together to ensure that our clients get the best out of their campaigns and have fun while doing it!

    In Melissa’s free time, she enjoys being active with her husband and two sons; hiking, biking, working out at the Ninja Warrior gym, playing sports, surfing, or just hanging out at home. She is an avid movie quote-r, particularly anything with Will Ferrel, as well as the team’s designated “Snack Queen.”

  • Director of Partnerships

    Trysha is a long time resident of Southern California who found her passion in the world of digital marketing. She has spent the last few years working with startups to enhance their marketing efforts and grow their online presence. She specializes in harnessing the power of social media to boost customer engagement in innovative ways and finding strategic methods to optimize campaigns.

    A graduate of California State University, San Marcos, Trysha studied Business Administration with a concentration in Marketing. She is a yoga enthusiast who spends most of her free time in the ocean or with her dog.

  • Director of Marketing

    Megan officially joined RTBiQ in 2019 after working for the team as a digital marketing intern. Now in her role as Marketing and Partnerships Coordinator, she cultivates strong relationships, both internally across teams and externally with partners, clients, and prospects. Her creative writing skills and data-driven thinking merge in this hybrid role.

    Megan graduated from Boston University with a B.S. in Communications.

Our Mission

RTBiQ Political is dedicated to empowering progressive candidates, causes, and organizations with best-in-class digital advertising solutions. 

 

Core Values

  • This is our craft.

    Passion for creating a high-quality product and providing unrivaled support motivates us to find custom, data-driven solutions for our clients.

  • Everything can be optimized.

    In an ever-evolving digital landscape, we’re constantly searching for opportunities to power higher-level performance.

  • Power in people.

    Diversity in experience, knowledge, and identity is at the heart of our collaborative process.

  • Lead with integrity.

    We partner with organizations and individuals with shared progressive values.

“The social team was an invaluable supplement to our fieldwork throughout the campaign. While we were hitting the streets, they were engaging the community online with compelling content and answers to real voters’ questions. They worked around the clock to control the narrative, amplifying our supporters and asserting our message over the opposition’s misinformation.”

— Larry Tramutola, political consultant and author of Sidewalk Strategies