Guides for Progressives

These guides are complementary campaign resources provided by RTBiQ Political. We are committed to empowering progressive candidates and causes with best-in-class digital advertising solutions.

  • Intro to Social Media Moderating

    With diligent moderation, your social pages have the potential to foster an online community where voters can share opinions, ask questions, and perhaps evolve from a follower to an advocate.

    Get insider tips from our own Social Media Response Team on maintaining control of the conversation, including:

    • Evaluating when to step into or step out of a thread

    • Dealing with troll accounts

    • Tools for organizing your internal social media team

    • Voter engagement strategies from winning campaigns

    Get the Guide

  • Campaign Website Tagging Guide

    Learn how to implement tags into your campaign website code to track visitors and see what messages and advertising investments are really engaging voters.

    No matter what platform was used to build your website, WordPress, ActBlue, Squarespace, NationBuilder, you can integrate tags into your website code.

    Not a tech expert? Don't worry, our step-by-step guide does not require any coding experience or paid services to get started.

    coming soon!

White Papers

  • Connected TV White Paper

    It’s a fast-growing format that delivers high-impact. Learn why more and more brands are adopting non-linear television advertising, and what the future has in store for connected television.

    Download the free white paper today and get into the next wave of engaging advertising.

    Get the Paper

  • Cookieless Targeting White Paper

    Go beyond typical audience targeting. As an early adopter of LiveRamp’s RampID, we are able to run precisely targeted campaigns without relying on platform-level identifiers like 3rd-party cookies and IDFA.

    Download the free white paper today to learn how you can reach voters with a higher level of efficiency and accuracy.

    Get the Paper

  • Audio White Paper

    What makes programmatic audio such an engaging medium for advertising? The answer lies in a foundation of audio’s effect on the human mind, creating an engaged, intimate connection.

    If you're wondering if audio is the right format for your campaign strategy, start here.

    Get the Paper