A combination of factors throughout the pandemic has led to supply chain disruptions which means it's now more difficult to secure paper materials ahead of the 2022 election. The solution? Go digital!

Going into the second and final presidential debate of 2020, President Trump needed a big victory as his campaign continues to face unfavorable poll numbers both nationally and in many battleground states.

Instead of in-person gatherings and door-knocking, campaigns are using a combination of text and phone banking, organic social media engagement, paid digital advertising and search advertising to take their field efforts online.

In any campaign, it is important to ensure that dollars are being spent efficiently through targeted outreach to key groups of voters. In 2020, with limited opportunities to reach voters in person, it is more important than ever to ensure that your digital campaign is reaching the right people and that no dollars are wasted in the process.

TV ads have traditionally been a bedrock of political campaigns because they allow campaigns and candidates to appeal directly to voters with the power of site, sound, motion and emotion.

In a typical cycle, GOTV efforts are defined by traditional door-knocking and voter outreach. Due to the coronavirus pandemic, this November we are likely to see an unprecedented increase in the percentage of voters choosing to vote by mail.

In 2020, amplifying your field strategy with an equally robust digital strategy is more important than ever. But, building a website, establishing your online presence, and reaching your potential voters shouldn’t cost an arm and a leg. There are many low-cost and free ways to get started, even for the smallest campaigns.

A captive audience, an engaging screen. Advertising on Connected TV is like being invited into your voters’ living room. It’s a prime seat, and one not to be missed. So what’s the big draw?

Across the country, people are working from home, avoiding public gatherings, and spending more time on their screens. This means campaigns will need to rely more heavily on the digital world to make up for the absence of in-person campaigning.

As the popularity of digital audio rises, so do its opportunities. According to eMarketer, over 75% of internet users listen to digital audio at least once this month. Is your campaign taking advantage of audio yet?

A captive audience, an engaging screen. Advertising on connected TV is like being invited into your voters’ living room. It’s a prime seat, and one not to be missed. So what’s the big draw?

Want an exciting, affordable, and efficient way to send your campaign literature to more voters and supporters? Enter Digital Campaign and Digital Slate Cards!

The magic of native advertising is its ability to seamlessly integrate your ad into the style and layout of the publisher’s site. So, while the basic components of a native ad are present in most digital advertisements, native ads blend these elements into the surrounding content of the publisher’s site.

If you’ve heard about the numerous benefits of audio advertising, but are wary of how to start, look no further. Audio ads are low cost and easy to produce. With or without professionals, it’s simple to get an audio ad up and running.

As any political consultant knows, direct mail is a crucial part of any campaign. However, one major problem with direct mail is it’s hard to measure the results of a single direct mail piece in real time. After all, once you send out a direct mail piece, it’s not like you know if a person actually looked at the mail piece or just threw it in the recycle bin.

YouTube advertising is an amazing compliment to any campaign strategy. Not only can you reach key voters on their mobile and desktop devices, but you can connect with audiences at home via smart TV.

This summer marks ten years since Barack Obama’s presidential campaign first wrote the book on online voter engagement. His 2008 campaign’s use of Myspace, Facebook, digital ads, text messaging, and voter data targeting changed the game for political strategists and secured the Democrats’ reputation as the party of innovation, technology, and modernity.

Summer 2018 is winding down, which means it’s time to pack away the beach supplies, send the kids back to school, and of course, start planning your campaign’s direct mail drops. You know how expensive these campaigns are, so why not get your full money’s worth? For a small fraction of the cost, you can multiply the effect of your direct mailer with a companion digital campaign.