What CTV can do for your 2020 political campaign
TV ads have traditionally been a bedrock of political campaigns because they allow campaigns and candidates to appeal directly to voters with the power of site, sound, motion and emotion.
But the fundamentals of TV have changed.
By the end of this year, 31.2 million US Households will have cut the cable TV cord as more and more consumers opt for CTV. Not only is CTV gaining a higher share of the viewing population, but it is also a more efficient and more effective platform for targeting voters.
So what can CTV do for your campaign?
Targeting - CTV is a much smarter investment than traditional Linear TV because you can target voter files and specific audience segments so you only reach the right voters with exactly the right message.
Low Waste - Buying traditional Linear TV forces you to compete in expensive markets with no guarantee that audiences will see your message. CTV ensures that your message is reaching the right voters and allows for optimization based on what is driving high-value actions.
Highly Engaged Audience - CTV allows you to run the same advertisements you see on Linear TV, but to a much more engaged audience. Because ads are shown less frequently, so viewers will be more attentive and have more patience for the ads that they do see.
Reporting - It is extremely difficult to measure the success of Linear TV campaigns. CTV, on the other hand, gives campaigns the opportunity to not only optimize top performing messages in real time, but also analyze results of each ad campaign to inform future campaign decision making.
At RTBiQ, we help campaigns navigate an ever-evolving advertising landscape in an effort to get more Democrats elected. CTV is a fast-growing format that can drive high-value actions by reaching a targeted audience at a fraction of the cost of Linear TV. Schedule a consultation with one of RTBiQ’s strategists today to understand how we can help your campaign reach voters through CTV.