Connect with your voters on the big screen

The promise of targetable TV advertising is finally here! With RTBiQ Political, your campaign can now reach your voters via Connected TV.

A captive audience, an engaging screen. Advertising on Connected TV is like being invited into your voters’ living room. It’s a prime seat, and one not to be missed. So what’s the big draw?

1) Hyper-targeting

Streaming activity continues to skyrocket as communities across the nation continue to #StayAtHome, meaning it’s an ideal time to reach your voters right where they are. Now you can be intentional and precise with your CTV campaigns choosing from hundreds of audience segments in our LiveRamp datastore! In addition to targeting your voter file, you can expand your reach and customize your message to the right audience.

2) No skipping

One of the best parts of buying CTV is that your ads are not skippable. Viewers typically have to finish an ad before returning to their show. Commercials are shown less frequently, so viewers will be more attentive and have more patience for the ads that they do see. Completion rates on CTV ads land around 95% and are marked as being 67% more effective than traditional TV.

3) Less waste

With a direct-buy campaign on cable TV, you’re buying potential views on a television network. When you start a programmatic CTV campaign, you’re buying a highly engaged audience. Because of that, you will see less impression waste - you are able to cut through to the heart of your target.

4) More opportunity

Terrestrial TV’s high CPMs and minimums price many campaigns out of the game. With CTV, you get the opportunity to advertise on a big screen, to a ready audience, with a much more flexible budget.

Demographics:

Political Precision > Voters by Demographic Selects > Millennial Voters
Generation & Life Stage > HomeOwners
Consumer > Multicultural > Hispanic Generation X

Political Affiliation:

Active Voters > Recently Changed Political Party > Changed to Democrat
Political > Voter Registration > Affluent Democrat Seniors
Political Precision > Voters by Voting History > Unregistered Prospective Voters